- Edition: 140 pieces
- Model: Assortment of bags, backpack, shopping bag, gym bag, bum bag
- Material: Approx. 52 square metres of the client’s used campaign banners
- Finishing: Digital print logo
- Production: EU, Poland
Hardly any other brand is as famous for its outdoor advertising as Sixt. The campaign visuals, with their wordplay, are true classics. It’s all the better that they don’t end up in the rubbish bin once the campaign is over: we’ve turned around 52 square metres of used banners into 140 bags, including a mix of backpacks, shopping bags, gym bags and bum bags.
Each bag features a different section of the designs – sometimes a piece of lettering, sometimes a vehicle detail – along with the specially designed „Iconic Ad Bag" digital print label, which tells the story of the material. Advertising that you’ll be happy to carry around town afterwards: a truly lovely example of the potential hidden in disused campaigns.
