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HomeProjectsFrom the exhibition stand to hand luggage – 1,500 cases for Hexagon
TRADE FAIRS & EVENTS · UPCYCLING

From the exhibition stand to hand luggage – 1,500 cases for Hexagon

Around 300 square metres of stand materials from a trade fair exhibition were transformed into 1,500 cases in the pro:etui V2 model, each one unique, each with a certificate of origin on the label.
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From the exhibition stand to hand luggage – 1,500 cases for Hexagon
  • Edition: 1,500 items
  • Model: pro:etui V2
  • Material: Approx. 300 square metres of the customer’s used exhibition stand materials
  • Finishing: Digital print logo
  • Production: EU, Poland
Layoutzeichnung: Logoplatzierung auf dem Etui V2, 20 x 11 cm
Digitaldruck der Hexagon-Label auf der Rolle

An exhibition stand is only up for a few days. The materials, however, last for decades. Hexagon has therefore decided not to dispose of the stand coverings from its exhibition appearance, but to reuse them: around 300 square metres were transformed into 1,500 cases in the pro:etui V2 model.

Because each cut-out is taken from a different part of the fabric, no two cases are alike – sometimes they’re plain dark blue, sometimes they feature a piece of the light blue graphic sheet. The sewn-on label makes the origin part of the design. It identifies the case as a unique item made from recycled stand material and as part of a limited edition.

What would otherwise have ended up in a bin was transformed into a giveaway that doesn’t merely promote the message of sustainability, but embodies it.

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TRADE FAIRS & EVENTS · UPCYCLING
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