- Edition: 1,000 items
- Model: pro:Kurier V1 backpack
- Material: Approx. 900 square metres of the client’s used campaign banners
- Finishing: Digital print logo
- Production: EU, Poland
Recently, DEVK Versicherungen’s employer campaign showcased the company’s messages on a spectacular scale at eight locations across Germany, using eight giant posters, all of which were colourful eye-catchers.
DEVK is thus making a statement as an employer that wants to be noticed and valued. Another aspect is sustainability, which is a matter of course for the company. DEVK therefore approached us with a clear request: to use the entire campaign area of around 900 square metres to produce 1,000 stylish courier backpacks.
Because each cut-out comes from a different part of the giant poster, every backpack is unique; no two feature the same combination of green, mint and lilac. A sewn-in label indicates that it is part of a limited edition, featuring a sequential number and a QR code that allows you to read the story behind your own backpack. What would otherwise have been an advertising item destined for the tip has thus been transformed into a personal everyday companion with a story to tell.
