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HomeProjectsSecond Chances – 28,100 make-up bags made from Zalando posters
TRADE & RETAIL, UPCYCLING

Second Chances – 28,100 make-up bags made from Zalando posters

Zalando has had over 28,000 make-up bags made from around 2,240 square metres of recycled outdoor advertising material, featuring a woven label on the outside and a digitally printed logo along with the product’s story on the inside. Each one is unique.
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Second Chances – 28,100 make-up bags made from Zalando posters
  • Quantity: 28,100 pcs
  • Model: etui V2 (make-up bag)
  • Material: approx. 2,240 square metres of the client’s used campaign space (giant posters)
  • Finishing: Dual branding, woven label on the outside, digitally printed logo on the inside
  • Production: EU, Poland
Cut pieces from the poster material, each already carrying a sewn-in Zalando woven label
Sewing work on the case: the zip is stitched to the poster material
Tausende fertige Kosmetiktaeschchen gestapelt, jedes with anderem Postermotiv
Cartons ready for dispatch, labelled Zalando case V2, 500 pcs each

Under the slogan „Who doesn’t like second chances?", Zalando had over 28,000 small make-up bags produced from around 2,240 square metres of campaign material and various giant posters from its outdoor advertising. All the outdoor advertising material was reused; not a single square metre ended up in the rubbish.

When it comes to branding, Zalando has opted for a dual approach: a woven label on the outside and a digitally printed logo on the inside that tells the product’s story; anyone who opens the pouch will discover that it was once a giant poster.

Because each cut-out is positioned in a different place on the posters, each of the 28,100 little pouches is one of a kind, and the campaign material is now delighting its recipients in its second life.

:Other projects
A family tradition in felt – 1,000 laser-engraved bags for Ehrmann
TRADE & RETAIL, FELT
A family tradition in felt – 1,000 laser-engraved bags for Ehrmann
Art at the weekly market – 1,000 shopping bags for Harburg
TRADE & RETAIL, NON-WOVEN
Art at the weekly market – 1,000 shopping bags for Harburg
No Lay’s, no game – 800 backpacks made from advertising banners
TRADE & RETAIL, UPCYCLING
No Lay’s, no game – 800 backpacks made from advertising banners

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Each of these projects began with a brief enquiry.
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