{"id":8935,"date":"2026-07-21T10:53:10","date_gmt":"2026-07-21T08:53:10","guid":{"rendered":"https:\/\/pro-factory.de\/projekte\/no-lays-no-game-800-rucksaecke-aus-werbebannern\/"},"modified":"2026-07-29T21:15:12","modified_gmt":"2026-07-29T19:15:12","slug":"no-lays-no-game-800-rucksacks-made-from-advertising-banners","status":"publish","type":"projekt","link":"https:\/\/pro-factory.de\/en\/projekte\/no-lays-no-game-800-rucksaecke-aus-werbebannern\/","title":{"rendered":"No Lay\u2019s, no game \u2013 800 backpacks made from advertising banners"},"content":{"rendered":"<ul class=\"wp-block-list\">\n<li><strong>Quantity:<\/strong> 800 pcs<\/li>\n<li><strong>Model:<\/strong> pro:rolltop<\/li>\n<li><strong>Material:<\/strong> approx. 367 square metres of the customer\u2019s used promotional material<\/li>\n<li><strong>Finishing:<\/strong> Digital print logo<\/li>\n<li><strong>Production:<\/strong> EU, Poland<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 alignwide wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"8925\" src=\"https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Lays_4-1-1024x768.jpg\" alt=\"Cut pieces from the used advertising banner, already with label and hook-and-loop dot\" class=\"wp-image-8925\" srcset=\"https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Lays_4-1-1024x768.jpg 1024w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Lays_4-1-300x225.jpg 300w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Lays_4-1-768x576.jpg 768w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Lays_4-1-600x450.jpg 600w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Lays_4-1.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"902\" height=\"676\" data-id=\"8926\" src=\"https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Lays_5-1.jpg\" alt=\"The limited-edition label is sewn onto the cut piece\" class=\"wp-image-8926\" srcset=\"https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Lays_5-1.jpg 902w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Lays_5-1-300x225.jpg 300w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Lays_5-1-768x576.jpg 768w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Lays_5-1-600x450.jpg 600w\" sizes=\"auto, (max-width: 902px) 100vw, 902px\" \/><\/figure>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"8922\" src=\"https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Lays_3-1-1024x768.jpg\" alt=\"Assembly: a roll-top backpack takes shape from the banner material\" class=\"wp-image-8922\" srcset=\"https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Lays_3-1-1024x768.jpg 1024w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Lays_3-1-300x225.jpg 300w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Lays_3-1-768x576.jpg 768w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Lays_3-1-600x450.jpg 600w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Lays_3-1.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"8921\" src=\"https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Lays_2-1-1024x768.jpg\" alt=\"Stack of finished backpacks, no two motif sections alike\" class=\"wp-image-8921\" srcset=\"https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Lays_2-1-1024x768.jpg 1024w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Lays_2-1-300x225.jpg 300w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Lays_2-1-768x576.jpg 768w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Lays_2-1-600x450.jpg 600w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Lays_2-1.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The advert has served its purpose and attracted a lot of attention. So what should be done with the material now? Disposal was out of the question for Pepsi. And why should it be, given these colourful designs, which are now carrying the Lay\u2019s message out into the world in the form of 800 backpacks: \u201eNo Lay\u2019s, no game!\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Backpacks in the pro:rolltop model were made from around 367 square metres of banner material. Because each cut comes from a different part of the banner, no two are alike \u2013 some are bright yellow, some pink, and some feature a patch of red or grey. A sewn-on label indicates the origin and turns the random pattern into a limited edition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Upcycling in action: We love what we do, and our customers are delighted to have personalised brand ambassadors made from their own materials. Always sustainable, always part of the cycle.<\/p>","protected":false},"excerpt":{"rendered":"<p>Around 367 square metres of disused advertising banners were turned into 800 pro:rolltop backpacks \u2013 upcycling rather than disposal, each one unique.<\/p>","protected":false},"featured_media":8927,"menu_order":0,"template":"","meta":[],"pf_einsatzbereich":[163],"class_list":["post-8935","projekt","type-projekt","status-publish","has-post-thumbnail","hentry","pf_einsatzbereich-handel-retail"],"_links":{"self":[{"href":"https:\/\/pro-factory.de\/en\/wp-json\/wp\/v2\/projekt\/8935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pro-factory.de\/en\/wp-json\/wp\/v2\/projekt"}],"about":[{"href":"https:\/\/pro-factory.de\/en\/wp-json\/wp\/v2\/types\/projekt"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pro-factory.de\/en\/wp-json\/wp\/v2\/media\/8927"}],"wp:attachment":[{"href":"https:\/\/pro-factory.de\/en\/wp-json\/wp\/v2\/media?parent=8935"}],"wp:term":[{"taxonomy":"pf_einsatzbereich","embeddable":true,"href":"https:\/\/pro-factory.de\/en\/wp-json\/wp\/v2\/pf_einsatzbereich?post=8935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}