{"id":8889,"date":"2026-07-21T10:38:54","date_gmt":"2026-07-21T08:38:54","guid":{"rendered":"https:\/\/pro-factory.de\/projekte\/vom-riesenposter-zum-alltagsbegleiter-1000-kurierrucksaecke-devk\/"},"modified":"2026-07-29T21:15:12","modified_gmt":"2026-07-29T19:15:12","slug":"from-giant-poster-to-everyday-companion-1000-devk-courier-rucksacks","status":"publish","type":"projekt","link":"https:\/\/pro-factory.de\/en\/projekte\/vom-riesenposter-zum-alltagsbegleiter-1000-kurierrucksaecke-devk\/","title":{"rendered":"From giant poster to everyday companion \u2013 1,000 courier backpacks for DEVK"},"content":{"rendered":"<ul class=\"wp-block-list\">\n<li><strong>Edition:<\/strong> 1,000 items<\/li>\n<li><strong>Model:<\/strong> pro:Kurier V1 backpack<\/li>\n<li><strong>Material:<\/strong> Approx. 900 square metres of the client\u2019s used campaign banners<\/li>\n<li><strong>Finishing:<\/strong> Digital print logo<\/li>\n<li><strong>Production:<\/strong> EU, Poland<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 alignwide wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"8882\" src=\"https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/DEVK_2-1024x768.jpg\" alt=\"Das erste Leben: DEVK-Riesenposter der Employer-Kampagne an einer Hausfassade\" class=\"wp-image-8882\" srcset=\"https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/DEVK_2-1024x768.jpg 1024w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/DEVK_2-300x225.jpg 300w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/DEVK_2-768x576.jpg 768w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/DEVK_2-1536x1152.jpg 1536w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/DEVK_2-600x450.jpg 600w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/DEVK_2.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"769\" data-id=\"8878\" src=\"https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/DEVK_3-1024x769.jpg\" alt=\"Angeliefertes Kampagnenmaterial, gebuendelt auf der Palette\" class=\"wp-image-8878\" srcset=\"https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/DEVK_3-1024x769.jpg 1024w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/DEVK_3-300x225.jpg 300w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/DEVK_3-768x577.jpg 768w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/DEVK_3-600x451.jpg 600w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/DEVK_3.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"911\" height=\"683\" data-id=\"8937\" src=\"https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/DEVK_4.1.jpg\" alt=\"Label EINMALIG WIE DU. mit QR-Code und laufender Nummer 0560 von 1000\" class=\"wp-image-8937\" srcset=\"https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/DEVK_4.1.jpg 911w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/DEVK_4.1-300x225.jpg 300w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/DEVK_4.1-768x576.jpg 768w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/DEVK_4.1-600x450.jpg 600w\" sizes=\"(max-width: 911px) 100vw, 911px\" \/><\/figure>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"8880\" src=\"https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/DEVK_5-scaled-1024x768.jpg\" alt=\"Zwei fertige Kurier-Rucksaecke aus DEVK-Kampagnenbannern im Studiofoto\" class=\"wp-image-8880\" srcset=\"https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/DEVK_5-scaled-1024x768.jpg 1024w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/DEVK_5-scaled-300x225.jpg 300w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/DEVK_5-scaled-768x576.jpg 768w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/DEVK_5-scaled-1536x1152.jpg 1536w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/DEVK_5-scaled-600x450.jpg 600w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/DEVK_5-scaled.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Recently, DEVK Versicherungen\u2019s employer campaign showcased the company\u2019s messages on a spectacular scale at eight locations across Germany, using eight giant posters, all of which were colourful eye-catchers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">DEVK is thus making a statement as an employer that wants to be noticed and valued. Another aspect is sustainability, which is a matter of course for the company. DEVK therefore approached us with a clear request: to use the entire campaign area of around 900 square metres to produce 1,000 stylish courier backpacks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because each cut-out comes from a different part of the giant poster, every backpack is unique; no two feature the same combination of green, mint and lilac. A sewn-in label indicates that it is part of a limited edition, featuring a sequential number and a QR code that allows you to read the story behind your own backpack. What would otherwise have been an advertising item destined for the tip has thus been transformed into a personal everyday companion with a story to tell.<\/p>","protected":false},"excerpt":{"rendered":"<p>Around 900 square metres of campaign banners from the DEVK employer campaign were turned into 1,000 pro:Kurier backpacks, each one unique and each one sequentially numbered.<\/p>","protected":false},"featured_media":8881,"menu_order":3,"template":"","meta":[],"pf_einsatzbereich":[162],"class_list":["post-8889","projekt","type-projekt","status-publish","has-post-thumbnail","hentry","pf_einsatzbereich-mitarbeiter-onboarding"],"_links":{"self":[{"href":"https:\/\/pro-factory.de\/en\/wp-json\/wp\/v2\/projekt\/8889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pro-factory.de\/en\/wp-json\/wp\/v2\/projekt"}],"about":[{"href":"https:\/\/pro-factory.de\/en\/wp-json\/wp\/v2\/types\/projekt"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pro-factory.de\/en\/wp-json\/wp\/v2\/media\/8881"}],"wp:attachment":[{"href":"https:\/\/pro-factory.de\/en\/wp-json\/wp\/v2\/media?parent=8889"}],"wp:term":[{"taxonomy":"pf_einsatzbereich","embeddable":true,"href":"https:\/\/pro-factory.de\/en\/wp-json\/wp\/v2\/pf_einsatzbereich?post=8889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}