{"id":6848,"date":"2026-07-16T14:29:58","date_gmt":"2026-07-16T12:29:58","guid":{"rendered":"https:\/\/pro-factory.de\/projekte\/iconic-ad-bags-140-taschen-aus-sixt-kampagnenbannern\/"},"modified":"2026-07-29T21:15:12","modified_gmt":"2026-07-29T19:15:12","slug":"iconic-ad-bags-140-bags-made-from-sixt-campaign-banners","status":"publish","type":"projekt","link":"https:\/\/pro-factory.de\/en\/projekte\/iconic-ad-bags-140-taschen-aus-sixt-kampagnenbannern\/","title":{"rendered":"Iconic Ad Bags \u2013 140 bags made from Sixt campaign banners"},"content":{"rendered":"<ul class=\"wp-block-list\">\n<li><strong>Edition:<\/strong> 140 pieces<\/li>\n<li><strong>Model:<\/strong> Assortment of bags, backpack, shopping bag, gym bag, bum bag<\/li>\n<li><strong>Material:<\/strong> Approx. 52 square metres of the client\u2019s used campaign banners<\/li>\n<li><strong>Finishing:<\/strong> Digital print logo<\/li>\n<li><strong>Production:<\/strong> EU, Poland<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 alignwide wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"6821\" src=\"https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Sixt_2-1024x768.jpg\" alt=\"The first life: Sixt campaign banners with their trademark wordplay, from Blockbuster of the Year to A Master of Suspension\" class=\"wp-image-6821\" srcset=\"https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Sixt_2-1024x768.jpg 1024w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Sixt_2-300x225.jpg 300w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Sixt_2-768x576.jpg 768w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Sixt_2-600x450.jpg 600w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Sixt_2.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"6824\" src=\"https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Sixt_5-1024x768.jpg\" alt=\"Cutting the banner motifs on the work table, each piece already labelled\" class=\"wp-image-6824\" srcset=\"https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Sixt_5-1024x768.jpg 1024w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Sixt_5-300x225.jpg 300w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Sixt_5-768x576.jpg 768w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Sixt_5-600x450.jpg 600w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Sixt_5.jpg 1370w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"6822\" src=\"https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Sixt_3-1024x768.jpg\" alt=\"Sewing work: the orange Sixt label is stitched to the banner material\" class=\"wp-image-6822\" srcset=\"https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Sixt_3-1024x768.jpg 1024w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Sixt_3-300x225.jpg 300w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Sixt_3-768x576.jpg 768w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Sixt_3-600x450.jpg 600w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Sixt_3.jpg 1144w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"6823\" src=\"https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Sixt_4-1024x768.jpg\" alt=\"The digitally printed Sixt Iconic Ad Bag labels that identify every bag as a former advertising banner\" class=\"wp-image-6823\" srcset=\"https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Sixt_4-1024x768.jpg 1024w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Sixt_4-300x225.jpg 300w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Sixt_4-768x576.jpg 768w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Sixt_4-1536x1152.jpg 1536w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Sixt_4-600x450.jpg 600w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Sixt_4.jpg 1816w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Hardly any other brand is as famous for its outdoor advertising as Sixt. The campaign visuals, with their wordplay, are true classics. It\u2019s all the better that they don\u2019t end up in the rubbish bin once the campaign is over: we\u2019ve turned around 52 square metres of used banners into 140 bags, including a mix of backpacks, shopping bags, gym bags and bum bags.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Each bag features a different section of the designs \u2013 sometimes a piece of lettering, sometimes a vehicle detail \u2013 along with the specially designed \u201eIconic Ad Bag\" digital print label, which tells the story of the material. Advertising that you\u2019ll be happy to carry around town afterwards: a truly lovely example of the potential hidden in disused campaigns.<\/p>","protected":false},"excerpt":{"rendered":"<p>A new lease of life for Sixt\u2019s famous advertising campaign designs: 52 square metres of used advertising banners have been transformed into a collection of 140 backpacks, shopping bags, gym bags and bum bags, each one a unique piece.<\/p>","protected":false},"featured_media":6825,"menu_order":1,"template":"","meta":[],"pf_einsatzbereich":[168],"class_list":["post-6848","projekt","type-projekt","status-publish","has-post-thumbnail","hentry","pf_einsatzbereich-automobilbranche"],"_links":{"self":[{"href":"https:\/\/pro-factory.de\/en\/wp-json\/wp\/v2\/projekt\/6848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pro-factory.de\/en\/wp-json\/wp\/v2\/projekt"}],"about":[{"href":"https:\/\/pro-factory.de\/en\/wp-json\/wp\/v2\/types\/projekt"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pro-factory.de\/en\/wp-json\/wp\/v2\/media\/6825"}],"wp:attachment":[{"href":"https:\/\/pro-factory.de\/en\/wp-json\/wp\/v2\/media?parent=6848"}],"wp:term":[{"taxonomy":"pf_einsatzbereich","embeddable":true,"href":"https:\/\/pro-factory.de\/en\/wp-json\/wp\/v2\/pf_einsatzbereich?post=6848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}