{"id":6844,"date":"2026-07-16T14:19:09","date_gmt":"2026-07-16T12:19:09","guid":{"rendered":"https:\/\/pro-factory.de\/projekte\/second-chances-28-100-kosmetiktaeschchen-aus-zalando-postern\/"},"modified":"2026-07-29T21:15:12","modified_gmt":"2026-07-29T19:15:12","slug":"second-chances-28100-make-up-bags-from-zalando-posters","status":"publish","type":"projekt","link":"https:\/\/pro-factory.de\/en\/projekte\/second-chances-28-100-kosmetiktaeschchen-aus-zalando-postern\/","title":{"rendered":"Second Chances \u2013 28,100 make-up bags made from Zalando posters"},"content":{"rendered":"<ul class=\"wp-block-list\">\n\n<li><strong>Quantity:<\/strong> 28,100 pcs<\/li>\n\n\n<li><strong>Model:<\/strong> etui V2 (make-up bag)<\/li>\n\n\n<li><strong>Material:<\/strong> approx. 2,240 square metres of the client\u2019s used campaign space (giant posters)<\/li>\n\n\n<li><strong>Finishing:<\/strong> Dual branding, woven label on the outside, digitally printed logo on the inside<\/li>\n\n\n<li><strong>Production:<\/strong> EU, Poland<\/li>\n\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 alignwide wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"6840\" src=\"https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Zalando_2-1024x768.jpg\" alt=\"Cut pieces from the poster material, each already carrying a sewn-in Zalando woven label\" class=\"wp-image-6840\" srcset=\"https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Zalando_2-1024x768.jpg 1024w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Zalando_2-300x225.jpg 300w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Zalando_2-768x576.jpg 768w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Zalando_2-1536x1152.jpg 1536w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Zalando_2-2048x1536.jpg 2048w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Zalando_2-600x450.jpg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"6841\" src=\"https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Zalando_3-1024x768.jpg\" alt=\"Sewing work on the case: the zip is stitched to the poster material\" class=\"wp-image-6841\" srcset=\"https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Zalando_3-1024x768.jpg 1024w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Zalando_3-300x225.jpg 300w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Zalando_3-768x576.jpg 768w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Zalando_3-1536x1152.jpg 1536w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Zalando_3-2048x1536.jpg 2048w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Zalando_3-600x450.jpg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"6843\" src=\"https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Zalando_5-1024x768.jpg\" alt=\"Tausende fertige Kosmetiktaeschchen gestapelt, jedes with anderem Postermotiv\" class=\"wp-image-6843\" srcset=\"https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Zalando_5-1024x768.jpg 1024w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Zalando_5-300x225.jpg 300w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Zalando_5-768x576.jpg 768w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Zalando_5-1536x1152.jpg 1536w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Zalando_5-2048x1536.jpg 2048w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Zalando_5-600x450.jpg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"6842\" src=\"https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Zalando_4-1024x768.jpg\" alt=\"Cartons ready for dispatch, labelled Zalando case V2, 500 pcs each\" class=\"wp-image-6842\" srcset=\"https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Zalando_4-1024x768.jpg 1024w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Zalando_4-300x225.jpg 300w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Zalando_4-768x576.jpg 768w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Zalando_4-1536x1152.jpg 1536w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Zalando_4-2048x1536.jpg 2048w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/Zalando_4-600x450.jpg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Under the slogan \u201eWho doesn\u2019t like second chances?\", Zalando had over 28,000 small make-up bags produced from around 2,240 square metres of campaign material and various giant posters from its outdoor advertising. All the outdoor advertising material was reused; not a single square metre ended up in the rubbish.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to branding, Zalando has opted for a dual approach: a woven label on the outside and a digitally printed logo on the inside that tells the product\u2019s story; anyone who opens the pouch will discover that it was once a giant poster.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because each cut-out is positioned in a different place on the posters, each of the 28,100 little pouches is one of a kind, and the campaign material is now delighting its recipients in its second life.<\/p>","protected":false},"excerpt":{"rendered":"<p>Zalando has had over 28,000 make-up bags made from around 2,240 square metres of recycled outdoor advertising material, featuring a woven label on the outside and a digitally printed logo along with the product\u2019s story on the inside. Each one is unique.<\/p>","protected":false},"featured_media":6839,"menu_order":0,"template":"","meta":[],"pf_einsatzbereich":[163],"class_list":["post-6844","projekt","type-projekt","status-publish","has-post-thumbnail","hentry","pf_einsatzbereich-handel-retail"],"_links":{"self":[{"href":"https:\/\/pro-factory.de\/en\/wp-json\/wp\/v2\/projekt\/6844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pro-factory.de\/en\/wp-json\/wp\/v2\/projekt"}],"about":[{"href":"https:\/\/pro-factory.de\/en\/wp-json\/wp\/v2\/types\/projekt"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pro-factory.de\/en\/wp-json\/wp\/v2\/media\/6839"}],"wp:attachment":[{"href":"https:\/\/pro-factory.de\/en\/wp-json\/wp\/v2\/media?parent=6844"}],"wp:term":[{"taxonomy":"pf_einsatzbereich","embeddable":true,"href":"https:\/\/pro-factory.de\/en\/wp-json\/wp\/v2\/pf_einsatzbereich?post=6844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}