{"id":1025,"date":"2026-06-13T12:49:42","date_gmt":"2026-06-13T10:49:42","guid":{"rendered":"https:\/\/pro-factory.de\/2026\/06\/13\/lkw-plane-walter-flottenbranding-mit-zweitem-leben\/"},"modified":"2026-07-29T21:15:12","modified_gmt":"2026-07-29T19:15:12","slug":"walters-lorry-tarpaulin-fleet-branding-with-a-second-life","status":"publish","type":"projekt","link":"https:\/\/pro-factory.de\/en\/projekte\/lkw-plane-walter-flottenbranding-mit-zweitem-leben\/","title":{"rendered":"Walter Truck Tarpaulins \u2013 Fleet branding with a new lease of life"},"content":{"rendered":"<ul class=\"wp-block-list\">\n\n<li><strong>Quantity:<\/strong> 2,700 pcs<\/li>\n\n\n<li><strong>Model:<\/strong> pro:Kurier V1 backpack<\/li>\n\n\n<li><strong>Material:<\/strong> Second-hand tarpaulin semi-trailers from the LKW-WALTER fleet<\/li>\n\n\n<li><strong>Special feature:<\/strong> Every bag is one of a kind, with the label \u201eDu bist Walter! \u2013 100 Years of Progress\"<\/li>\n\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 alignwide wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"872\" height=\"530\" data-id=\"5860\" src=\"https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/lkw-walter-lkw.jpg\" alt=\"An LKW-WALTER trailer with a blue and yellow advertising tarpaulin outside head office. The source material\" class=\"wp-image-5860\" srcset=\"https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/lkw-walter-lkw.jpg 872w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/lkw-walter-lkw-300x182.jpg 300w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/lkw-walter-lkw-768x467.jpg 768w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/lkw-walter-lkw-600x365.jpg 600w\" sizes=\"auto, (max-width: 872px) 100vw, 872px\" \/><\/figure>\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"5861\" src=\"https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/lkw-walter-logo-1024x768.jpg\" alt=\"Sewn-on label \u201eDu bist Walter! 100 Years of Progress\" auf blau-gelber plane\" class=\"wp-image-5861\" srcset=\"https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/lkw-walter-logo-1024x768.jpg 1024w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/lkw-walter-logo-300x225.jpg 300w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/lkw-walter-logo-768x576.jpg 768w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/lkw-walter-logo-1536x1152.jpg 1536w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/lkw-walter-logo-600x450.jpg 600w, https:\/\/pro-factory.de\/wp-content\/uploads\/2026\/07\/lkw-walter-logo-rotated.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The weatherproof truck tarpaulin is the ideal material for making particularly hard-wearing bags. For this project, we have used decommissioned semi-trailer tarpaulins from the LKW-WALTER fleet to produce 2,700 pro:Kurier V1 backpacks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because each tarpaulin was printed in a different place, every backpack is unique: sometimes with more blue, sometimes with more yellow, but always in line with the corporate design. The sewn-on label \u201eYou are Walter! \u2013 100 Years of Progress\" turns this piece of kit into a piece of company history you can take with you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do you have any old materials of your own? Send them in \u2013 find out more at <a href=\"https:\/\/recyclingbags.de\" target=\"_blank\" rel=\"noopener\">recyclingbags.de<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>The 2,700 pro:Kurier V1 backpacks were made from the decommissioned tarpaulin semi-trailers of the LKW-WALTER fleet, each one a unique item in the corporate design.<\/p>","protected":false},"featured_media":1022,"menu_order":0,"template":"","meta":[],"pf_einsatzbereich":[168],"class_list":["post-1025","projekt","type-projekt","status-publish","has-post-thumbnail","hentry","pf_einsatzbereich-automobilbranche"],"_links":{"self":[{"href":"https:\/\/pro-factory.de\/en\/wp-json\/wp\/v2\/projekt\/1025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pro-factory.de\/en\/wp-json\/wp\/v2\/projekt"}],"about":[{"href":"https:\/\/pro-factory.de\/en\/wp-json\/wp\/v2\/types\/projekt"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pro-factory.de\/en\/wp-json\/wp\/v2\/media\/1022"}],"wp:attachment":[{"href":"https:\/\/pro-factory.de\/en\/wp-json\/wp\/v2\/media?parent=1025"}],"wp:term":[{"taxonomy":"pf_einsatzbereich","embeddable":true,"href":"https:\/\/pro-factory.de\/en\/wp-json\/wp\/v2\/pf_einsatzbereich?post=1025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}